Saturday, September 8, 2007

Aspiring Online Entrepreneur

Dear Existing Or Aspiring Online Entrepreneur,

Traffic is literally the lifeblood of a website.

The more targeted traffic you attract to your website – the more sales and profits you make.

This is the plain and simple truth!

Imagine knowing the EXACT traffic generation techniques used by top internet marketers to drive eager prospect and buyers to your website in as little as 15 minutes… and being able to create a virtually unstoppable flood of visitors to your website 24 hours a day, 7 days a week, 365 days a year!

This is NOT a pipe-dream.

It CAN be a reality for you – and your online business!

Because the only thing preventing YOU from starting or growing a profitable web business and generating massive online profits is your ABILITY to identify your target market and drive targeted traffic to your website.

If You Are Serious About Wanting To Drive Targeted Traffic To Your Website, You MUST Learn How To Attract Prospects and Buyers From The Search Engines

And here’s why…

FACT: Over 85% of New Visitors To A Website Get There Via A Search Engine (Source: Georgia Institute of Technology)

In other words, over 85 out of 100 new visitors to a website finds out about the website because the website is ‘listed’ in search engines like Google, Yahoo and MSN.

There are two methods to get a website ‘listed’ in the search engines:

1. Pay-Per-Click Marketing (PPC) via Paid Search Results

2. Search Engine Optimisation (SEO) via Top 10 Organic Search Results

What is Pay Per Click Marketing?

Pay-per-click marketing is an online advertising method offered by several advertising networks and search engines, the most popular being Google’s AdWords program.

Advertisers can choose to display a PPC ad in Google’s search engines, whenever a relevant search term is searched for. These PPC ads are displayed as ‘Paid Search Results’ (see screenshot above)

In addition to Google’s search engines, advertisers also have the option of displaying their ads in Google’s search networks, and publisher’s networks.

Google’s AdWords program is free to join and all you require is a credit card to get started.

Google AdWords, Yahoo! Search Marketing (formerly Overture) and MSN AdCenter are the three largest PPC network operators.

Benefits of Pay Per Click Marketing

Pay-Per-Click Marketing has a number of distinct advantages over the more traditional online advertising media like banner ads, and even offline advertising mediums like radio and TV. Here's why:

· Immediacy. Your ads can appear on the first page of the search engine within 15 minutes.

· Cost Effective. Cost is incurred only when your ad is clicked on and someone visits your site. This is a big departure from traditional media where the ad is paid for whether it is viewed or not.

· Wide-Exposure. Eight out of ten web sessions begin with a search at a search engine. Pay-per-click advertising guarantees your ads are displayed when prospects search for your product or service.

· Relevant. Your ads only show up for keywords specify. In addition, you can even specify the countries you wish to display your ads. This reduces increased ad relevancy and effectiveness

· Controllable. You can control how much you bid on each key word and limit how much you spend on your ad budget each day. You can ramp up, ramp down, turn on or turn off campaigns at a moment’s notice. You have tight control over budgetary spend and allows you to tie your PPC campaign spending with other marketing activities.

· Measurable. Your pay-per-click campaigns can be assessed via reports on a regular basis ensuring that the cost of acquiring a client does not exceed your pre-set limits

· Higher Conversion. PPC ads enjoy higher conversion rates compared to other advertising mediums because a PPC ad is displayed only when a relevant keyword is searched for.

In fact, Google asked their PPC advertisers to rate all forms of advertising they've used and/or are currently using. The results showed that satisfaction with Google AdWords PPC system is up to 57% higher than all other marketing media.

Source: Google AdWords Customer Satisfaction Survey:12/03-01/04, --U.S./Canadian advertisers

What Is Search Engine Optimisation?

Search Engine Optimisation (SEO) is a very powerful online strategy used to achieve high rankings of web pages in search engines for relevant search terms with the aim of driving targeted online visitors to a website.

Simply speaking, the idea behind the technical jargon of SEO is to make the search for net users as easy as possible so they can find relevant information in an easy manner. In other words, the process of SEO is actually to prepare and promote a website so it's featured well against relevant keywords on a search engine.

A properly executed SEO strategy will result in more targeted visitors to a website – visitors who are looking for products and services that a website offers. And in the long run, SEO will provide website owners with the lowest cost of traffic acquisition, compared with other forms of online advertising, since once a website achieve good rankings for targeted search terms, it is likely it will continue to do so in the foreseeable future and only minimal effort is required to ensure a website maintains its search engine rankings.

In addition, a successful SEO campaign will allow a website to position itself to achieve maximum search engine visibility. It will allow website owners to reach out to a new group of online visitors, internationally.

With more than half of the world’s population having access to the internet, and over 90% of online visitors using search engines to locate their desired information, product or service, achieving targeted exposure to search engine visitors now forms an essential part of most company’s marketing and branding strategy.

Benefits of Search Engine Optimisation

Unlike Pay-Per-Click advertising, a properly executed SEO campaign will result in attracting not only targeted traffic, but also long-term sustainable traffic to a website from search engines – all without having to pay the search engines for the traffic generated.

Ultimately the goal of SEO is to increase the volume of free targeted traffic to a website with the aim of increasing online exposure and sales.

Visitors to your website will be those that have actively searched for your products or services, and optimising your website for search engines will allow it to reach its’ full potential.

There are many other benefits of Search Engine Optimisation, but the core reasons to have your website optimized for the search engines are to:

· Increase targeted traffic to your web site

· Increase your company's presence on the internet.

· Wider exposure to attract visitors from all over the world

· Higher volume of sales from your website.

· And a high return on investment.

In developing your traffic generation strategy for your website, you can choose a PPC or SEO approach – or BOTH PPC and SEO at the same time!

Why Use Both PPC And SEO To Drive Traffic To Your Website?

Because each method has its own key strength!:

For PPC, it is SPEED – i.e. the ability to have your website exposed to literally hundreds and thousands of visitors in as little as 15 minutes.

For SEO, it is ZER0-COST – i.e. the ability to drive targeted traffic to your website 24 hours a day, 7 days a week, 365 days a year – all for FREE!

When you employ both PPC and SEO traffic generation techniques to your web business, you benefit from the ‘best of both approaches’.

PPC allows you to drive traffic to your website quickly, while providing you with critical data to analyse - so you can identify the most profitable keywords for your web business e.g. whether ‘canon camcorders’ versus ‘canon video camera’ generated more sales.

Once you have identified the list of profitable keywords for your website, the next step is to use SEO techniques to get your web pages ranked in the Top 10 of search engines.

If you are excited about the prospect of being able to drive laser-targeted traffic from the search engines but don’t know where to start, I’ve great news for you!

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